Our fragrances are based on real feelings and memories. We have aimed to recreate these with hero ingredients of the finest quality. Each ingredient was chosen for a specific role in the fragrance formulation, resulting in a debut collection that we feel is unique, bold and diverse.

We know how annoying it is to have poor performance from a great fragrance. With that in mind, we ensured that all our perfumes are constructed with longevity in mind, and are Eau de Parfum in concentration. On average, our fragrances should last 6-8 hours with 4 to 6 sprays on pulse points and clothing.

We believe in genderless perfumes that break boundaries and stereotypes. In other words, yes.

Yes, we use a combination of naturals and high quality synthetics in accordance with IFRA directives. It should be noted that synthetics provide additional benefits from a fragrance performance and sustainability standpoint. For example, we have used a biotechnology compound called Dreamwood® to reduce the dependence on natural Mysore sandalwood, which is ecologically threatened.